About Us

My name is Kennet Bath, founder of Bodyweight and Bodyweight Diet. I'm an entrepreneur and trainer, and I've been strength training since I was 14. But everything changed in 2016 after a car accident in the U.S. I returned home with a back injury that made traditional weightlifting impossible – I could no longer train with overhead loading.

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That was the beginning of something new.

I discovered suspension training – and was instantly hooked. But I also saw the flaws in existing products, so I developed my own suspension bands. This became the foundation for Bodyweight®, my first brand. Shortly after, I launched a training app that quickly gained traction and has now been downloaded over 200,000 times.

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A few years later, I was hired as a trainer for one of Sweden’s most well-known meal replacement shakes diets. I coached 2,000–3,000 people per year, but something didn’t feel right — most of them came back year after year. It turned out that 75–85% failed and regained all the weight they had lost. Why? Because they never really learned how to eat. This diets are just a quick fix. 
 

That’s when I realized: success isn’t the goal for most big diet companies — customer retention is. Getting people to fail and come back again is the entire business model.
 

I wanted to build something else. Something honest. Something that's work!
 

1 Kilo Per Week – or Your Money Back

In 2023, I started Bodyweight Diet, and in 2024, we launched the full program. The idea is simple:

A complete training and nutrition plan that helps you lose 1 kilo per week – or your money back.

You pay once and get lifetime access to the app, including our Weight Maintenance Program, so you never have to start over.
 

Bodyweight Diet Woman – The Menopause Program

One of our most popular programs is Bodyweight Diet Woman, designed specifically for

women in perimenopause and menopause. It combines:

• Effective weight loss

• Strength training to build a stronger body and bone structure

• Nutrition to support hormonal balance

• And guidance for common symptoms like brain fog, fatigue, and mood swings

We’ve developed this program together with women going through menopause –

to create something that truly works, both physically and mentally.
 

The Road Ahead

We're now launching Bodyweight Diet Man 50+, created for men over

50 year with a focus on testosterone, strength, and energy.

More programs are on the way.
 

Our vision is clear:

To become Europe’s most honest and effective weight loss program –

where results, health, and sustainability always come first.
 

Kennet Bath
Founder of Bodyweight AB