The truth behind big money diets!

The weight loss industry is a multi-billion dollar powerhouse, generating huge profits year after year. Yet, despite the staggering amount of money poured into diet plans, supplements, and quick-fix solutions, we see the same story play out over and over again: people lose weight, only to regain it — sometimes even more than before. Why? Because the industry is set up for failure. To put it bluntly, the weight loss industry doesn’t want you to succeed. Success, in their eyes, means they lose a customer. But if you fail, and keep coming back, you become a loyal cash cow.

Let’s dig deeper into why so many people are trapped in a vicious cycle of losing and regaining weight, and how the industry profits off repeated failures.

 The Dark Secret: Weight Loss is Big Money

The numbers are staggering. The global weight loss market is estimated to be worth over $200 billion. From crash diets to meal replacements, to high-priced coaching plans, the industry is constantly churning out new products, feeding off the desperation of people who want to shed those extra pounds. But here’s the dirty secret: the industry isn’t designed to help you succeed long-term.

Think about it: If you reach your goal weight and learn how to maintain it permanently, you’re no longer a paying customer. That’s not good for business. The real profit lies in weight regain, making you a repeat customer, caught in a cycle of hope, failure, and frustration.

The Starvation Diet Trap: One of the most common tactics used by mainstream diet programs is putting people on highly restrictive, low-calorie diets. The pounds drop off quickly, and it seems like a miracle at first. But it’s not. You’re essentially starving your body. Sure, the kilos pour off, but this type of rapid weight loss is rarely sustainable.

Here’s what happens next: Once you go off the diet and start eating normally again, your body, having been in survival mode, starts to hold onto every calorie it gets. Your metabolism slows down, and the weight piles back on — often faster than it came off. This is known as the yo-yo effect or weight cycling. The result? You’re back to where you started, or worse, even heavier.

The Devastating Psychological Impact: Diet programs don’t just take a toll on your body, they wreak havoc on your mental health. Many people start diets already feeling unhappy with their weight, body image, or self-esteem. When they regain the weight — something that happens to 80-95% of dieters within 1-5 years — it feels like a personal failure.

The truth is, the diet was designed to fail. But that doesn’t change the fact that the psychological impact is devastating. Many people fall into a deeper depression, feeling defeated and ashamed. And guess what? That’s when they turn back to the same program that “worked” for them before. It’s a classic case of “fool me twice” — but this time, it’s the industry that’s fooling you, not your willpower.

Diet Programs are Designed for Repeat Business: In business, there’s a term called “retention”—the ability to keep customers coming back again and again. Successful retention strategies create a recurring revenue stream. The weight loss industry has perfected this. By designing diets that give short-term results but ultimately fail in the long run, they ensure you come back for more.

- Who Helped You Lose Weight Last Time? When you regain the weight, your first instinct is to go back to what worked before, even if it only worked temporarily. You tell yourself, “I lost weight on that plan before, I’ll do it again.” The industry has trained you to return, over and over.

- Built-In Repeat Customers: Each time you fail and regain weight, you become a more profitable customer. It’s not just about selling you one plan; it’s about selling you multiple plans over the years. That’s where the real money is.

There’s No Money in Permanent Weight Loss: If people learned how to lose weight and keep it off for life, the weight loss industry would collapse. Why? Because a customer who achieves permanent weight loss no longer needs the industry’s services. This is why most programs don’t focus on teaching sustainable habits, like how to eat in real life, balance your nutrition, or manage your cravings long-term.

Instead, the focus is on restrictive diets, special supplements, and short-term results — anything to keep you coming back for more.

The Bodyweight Diet Plan: Why We’re Different: At Bodyweight, we don’t believe in making money off your failures. We’re not here to build a business on your setbacks. That’s why our approach is fundamentally different. We don’t want repeat customers — we want you to succeed and stay successful.

 Here’s How We Stand Apart

1. Weight Guarantee, Not Retention Schemes

   - Our weight loss program guarantees that you will lose weight consistently, at a rate of 1 kilogram per week, or you get your money back. If we don’t deliver results, we’re not worth your investment. Simple as that.

2. Free Lifetime Access to All Our Plans

   - When you complete our program, we don’t cut you off. You get lifetime access to our plans, meal guides, workout routines, and everything else in our app — for free. If you gain weight again after finishing our program, we don’t want your money. We want you to use the tools you already have to get back on track.

3. A Free Maintenance Plan Built Into the Program

   - Most diets end when the weight is lost. Not ours. We include a structured maintenance plan to guide you through the post-diet phase, teaching you how to eat, stay active, and manage your weight for the long haul.

4. We Don’t Profit Off Your Struggles

   - Unlike other programs that are designed for retention and repeat business, we focus on permanent weight loss solutions. We don’t want you to come back every few years because you’ve regained weight. Our goal is for you to keep it off for life.

 The Bottom Line: Permanent Weight Loss, No Strings Attached

The weight loss industry thrives on your failure, but we’re here to break the cycle. By teaching you sustainable habits, offering ongoing support, and giving you free lifetime access to our resources, we’re investing in your success, not your setbacks.

So, if you’re tired of the yo-yo dieting trap and want a program that’s committed to permanent results, look no further. At Bodyweight, we’re not in the business of making repeat customers—we’re in the business of making your weight loss last. Because when you win, we win. And that’s the only success we care about.

Welcome to a new way of losing weight, one where your success is the only outcome we accept.

Kennet Bath – Founder of Bodyweight Diet